Jennifer Hudson is misleading entrepreneurs

Don’t you love this girl…  What an amazing voice.  But she’s misleading you.

Yesterday, I saw a news report where she said essentially that ‘she felt blessed to be able to do what she loves and get paid for it’…

Jennifer Hudson

Well if you’re thinking about building a business around what you love you’re wasting your time.   Sure, what she said was the humble thing to do and almost everyone that has become uber successful tends to say the same thing… but

It’s a load of you know what if you’re trying to understand how to build a business…  Jennifer Hudson sings and performs because that’s what she’s good at.  And more importantly what people pay for.

Since the dawn of time, consumers have been paying for what it is they either can’t or don’t want to do for themselves.  No matter how bad the economy, consumers have and will always buy the same.

Now I realize there are alot of dynamics behind how she’s built her business, but the truth remains she serves others wants and desires.

If you’re ever confused on how to start or grow a business, turn off the noise and focus upon determining services others either can’t or don’t want to do for themselves and then start providing one of them.

All growing businesses are built upon a foundation of serving others.

Jennifer if you’re listening.  Canada loves you…

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